Hi
Melissa King

Director of

Creative
Services

I lead the creative team as a solutions architect, crafting strategies that blend aesthetics, and exceptional client service

Explore how Poetic can drive occupancy in your assets.

1. Property Websites
Check out our Showroom to learn more about websites that convert leads to leases.
2. Digital Marketing
Find and reach your future residents with personalized Digital Marketing.
3. professional Collateral
Shop our online creative catalog for designer made collateral at a fraction of the price.
4. Branding
Tell your property's story with compelling brand design that resonates with prospects.

About me

Hey, I’m Mel. 
I redefine how real estate feels like home by creating brands that truly connect.
Call Today :
+1 (239) 878-5166
Email :
Melissa@poetic.io
Let's connect

2000+

Properties Served

$6M+

Monthly Ad spend

1000+

Websites Hosted

Featured Projects

Creative Services
Spring 2025
The Astrie
Use insights from a market visit and competitive analysis to create a custom brand that conveys a resort-inspired lifestyle.
View Project
Digital Marketing
Fall 2024
Palmer on Washington
In early 2024, Addison at River Ridge in Augusta, Georgia, faced low occupancy at 61%. To turn things around, the ownership group partnered with Asset Living and Poetic to revamp the property's image and market position.
View Project
Website Solutions
Spring 2024
Asset Living Corporate Website
The Asset Living website (2.0) had one predominantly glaring issue: Organic users had to travel too far to understand Asset’s business, their value, and what their mission is. Not only user feedback, but internal sources from within Asset leadership itself immediately provided examples of improvements they wished would be made to increase their message’s clarity.
View Project

Let's work together

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